There is no escaping the fact that there is a wave of dating sites engulfing us at the moment; some are a bit rubbish, most are ok and a few are excellent. Most of them however, make mistakes that are letting them and their target audience down.
A good dating site should be a community. One that welcomes people offers them a fun and reliable way of communicating and ultimately greases the wheels of love. A bad dating site is overly fussy, pushy and too focused on making money.
Here are some common mistakes most dating sites make:
Too Much Too Soon
Joining a dating website for the first time is a bit like walking into a single night at an unfamiliar bar. You want to get in without any fuss and be introduced around casually as you take time to acclimatise yourself to the situation…especially if this is your first time.
All too often dating sites, as soon as you start building your profile, bombard you with information. It might be to take part in surveys, it might be asking you for money in order to appear as a ‘featured member’ or to encourage you to fill in more and more of your profile.
Spam Accounts
A major problem with most dating sites is the existence of spam member accounts. This is a particular issue with sites that offer free memberships. These fake accounts are usually fronted by photos of models and quickly offer you something revolving around sex.
Some sites do well to avoid this or to crack down on it, while other sites are happy to have their members harassed as long as the fake accounts are boosting their overall user statistics for use in corporate reports and so that they can have some sexy looking members kicking about.
Security
Security is a major issue online and dating sites tend to do very little to manage the interactions between individuals. This can leave some naive people exposed to predators and to things like identity theft, trolling, credit card fraud or confidence tricksters. The best sites for security have panic and reporting functions with real human moderators behind them to follow up on complaints.
Design Issues
Pet peeve: dating sites that are set up to encourage you to spend more on bells and whistles as opposed to aiding interactions between suitable matches.
Alternative Options
Many dating sites are selectively blind to the fact that there are many other great ways for people to meet and arrange dates online. A truly clever dating site would incorporate and suggest the use of other mediums such as Facebook, Twitter and LinkedIn to help find perfect matches. Forcing members to only fish within the community is a bit restrictive.
Saddam Jones is an online UK dating sites manager. He thinks UK dating sites need a make-over for the modern digital 3D 4G HD age.



